The Business of Books

“If you are an entrepreneur, read this book.

If you are thinking about becoming an entrepreneur, read this book.

If you are just curious about entrepreneurship, read this book.”

Randy Komisar said this for Eric Ries’ “The Lean Start-Up” and the same goes for many books. We are not talking about the Shakespearean literature here, neither Chetan Bhagat’s masaala novels. Instead, you get something better and useful for your business idea! Do you think it is important to read the books which talk about motivation, ideas and designs? If no, read this blog very carefully. If yes, we have some useful book suggestions for you in this write-up.

One thing, to be sure, is that you have an idea in mind. Your own idea. You have that vision of make-believe and you contain in yourself the potential that can make you the owner – you read it correctly- the owner of a huge company. But if you continue to work for that five, or let’s say, a six figure salary under a boss, you need to read “You Weren’t Meant to Have a Boss”.

If you do not feel confident enough to submit that piece of paper people call “resignation” that awards you the freedom from “normal to natural”, read how Robert Kiyosaki in “Rich Dad Poor Dad” talks about the very basic but important fundamentals of financial literacy. By defining JOB as Just Over Broke, he advises for a venture of one’s own. Be Your Own Boss, as we call it. And this is what you get from reading management literature, an inspiration to go on and implement your idea, to infuse your dream venture into reality, to make it happen.

If you think Clayton’s “The Innovator’s Dilemma”, written in 1997, is not valid in this e-world where everything works on software – probably your idea as well – then reconsider because this book, along with Dale Carnegie’s “How to Win Friends and Influence People” written in 1936, are still considered one of the most useful and famous books. They offer insight into proper behavior with people around you, which will be very significant in your professional journey. In yet another case, “Bhagwad Geeta”, written 5151 years ago is one of the best books on motivation. Wisdom does not come with an expiry date, my friend.

Such books work just like the theoretical lessons you get before going to the lab and actually practicing what you read. This theoretical reading is very helpful in developing a practical understanding of the market.

Remember the scene when Kevin Spacey aka Mr. Frank Underwood says, “I read everything.” He is right. Reading books is important. If you dismiss it by calling Underwood a character of fiction, Bill Gates says he continues to read one book every week. Many successful entrepreneurs go on suggesting books that helped them. Interestingly enough, many corporate companies are encouraging reading of motivational and management literature among their employees to increase their productivity. And that’s what we’re suggesting.

Stephen King says “Books are Uniquely Portable Magic”, each word of that sentence is justified. Let a book wand magic into your thoughts, and gradually reality.