City Air News: RevUp Meet for Jaarvis Accelerator- A Unique programme for aspiring Entrepreneurs of Ludhiana

Jaarwis Accelerator is all set for the first batch of their intensive incubator-accelerator program for Ludhiana and Punjab’s aspiring start-ups, with the best ideas shortlisted in their pre-accelerator meet, RevUp. […]

The Nation Leader: RevUp Meet for jaarvis Accelerator

Jaarwis Accelerator is all set for the first batch of their intensive incubator-accelerator program for Ludhiana and Punjab’s aspiring start-ups, with the best ideas shortlisted in their pre-accelerator meet, RevUp. […]

The Nation Leader: RevUp Meet for jaarvis Accelerator

Jaarwis Accelerator is all set for the first batch of their intensive incubator-accelerator program for Ludhiana and Punjab’s aspiring start-ups, with the best ideas shortlisted in their pre-accelerator meet, RevUp. […]

Case Study: MI

40 minutes- Sold Out. 5 seconds- Sold Out. 2 seconds- Sold Out.

Not even Apple saw such a beeline that India gave to Xiaomi.

Condensing their name to just “MI”, to shed the whole “Chinese phone” image, was just one aspect of their success. Just how Xiaomi made it happen in China and then in India? Read on…

Flawless Product

Xiaomi’s products are no less than commendable at the price they’re sold, much lower than that of Samsung and iPhones. The consumers want a flawless product at a good price and it is their satisfaction that ensures the flow of any business. Xiaomi being “Fast, Good Looking and Open” has quickly become one of the favorites.

What to learn?

Provide the people what they want. If Rohit Shetty goes on making sequels to Golmaal and Singham, it is because people want to watch these movies. Give them what they want, and they’ll take it happily.

Perfect Market Opportunities

Xiaomi’s CEO Lei Jun mentioned China, India, Indonesia followed by Russia and Brazil as their priorities for selling their products. A research firm IDC expects people in China to buy 500 million smart phones in 2015. The next priority being India, where many are yet to buy a smartphone, Xiaomi has no shortage of customers.

What to learn?

Remember, the success rate of your start-up also depends on the “class” of market you want to focus on. We do not mean that you focus on the middle class only, but be sure of your target customer. A focused impression on smaller group is much more effective than a scattered one on many.

Word of mouth

“They love Xiaomi. It’s a form of idolatry,” says the vice president of a rival phone company, according to an article in The Economic Times. The leadership board values their customers, and has done many things to include their reviews. An effective communication with customers, in this case, was able to beat the ‘conventional’ marketing strategies. The company has made full use of social media as their “main marketing battlefield” but has maintained communication through other ways as well.

What to learn?

Be sure of every decision you make, however different your method is. Do not ignore the factor – just know how to make use of it – and a well thought plan will make it happen for you.

The Way of the World

Xiaomi does know how to travel with the pace of the world, doesn’t it? A very effective social media interaction with fans, they decided to sell their phones online only. On one hand, this cuts down the costs included in selling the phones. On the other hand, they managed to remain in the news, didn’t they? The world’s third largest phone-maker, with that little help from media, is all set to set records.

What to learn?

Xiaomi has acted smart and swift. With capable employees like Lin Bin and Hugo Barra, Xiaomi has adapted to the ways acceptable to this generation. A genuine product and successful marketing methods, however unique they are, Xiaomi has hit boundaries on yorkers and the bouncers even.

Bottom Line:

For an entrepreneur aiming at a business start-up, Xiaomi is an inspiration. The company was founded in 2010, and as 2015 begins, it is making its way to compete with Samsung and Apple.

“Supercloner”, yes. They have nailed the aesthetics, though – enough to make even Steve Jobs proud. MI is not just about the hype. The gadget is neat, clean and butter-smooth, and here is where their employees need to be credited. One of Xiaomi’s main success secrets is that their teams are well trained and well equipped with the knowledge about the product. As a startup, team is what you need to consider hard. When that is sorted, you have the permission to soar.

The Business of Books

“If you are an entrepreneur, read this book.

If you are thinking about becoming an entrepreneur, read this book.

If you are just curious about entrepreneurship, read this book.”

Randy Komisar said this for Eric Ries’ “The Lean Start-Up” and the same goes for many books. We are not talking about the Shakespearean literature here, neither Chetan Bhagat’s masaala novels. Instead, you get something better and useful for your business idea! Do you think it is important to read the books which talk about motivation, ideas and designs? If no, read this blog very carefully. If yes, we have some useful book suggestions for you in this write-up.

One thing, to be sure, is that you have an idea in mind. Your own idea. You have that vision of make-believe and you contain in yourself the potential that can make you the owner – you read it correctly- the owner of a huge company. But if you continue to work for that five, or let’s say, a six figure salary under a boss, you need to read “You Weren’t Meant to Have a Boss”.

If you do not feel confident enough to submit that piece of paper people call “resignation” that awards you the freedom from “normal to natural”, read how Robert Kiyosaki in “Rich Dad Poor Dad” talks about the very basic but important fundamentals of financial literacy. By defining JOB as Just Over Broke, he advises for a venture of one’s own. Be Your Own Boss, as we call it. And this is what you get from reading management literature, an inspiration to go on and implement your idea, to infuse your dream venture into reality, to make it happen.

If you think Clayton’s “The Innovator’s Dilemma”, written in 1997, is not valid in this e-world where everything works on software – probably your idea as well – then reconsider because this book, along with Dale Carnegie’s “How to Win Friends and Influence People” written in 1936, are still considered one of the most useful and famous books. They offer insight into proper behavior with people around you, which will be very significant in your professional journey. In yet another case, “Bhagwad Geeta”, written 5151 years ago is one of the best books on motivation. Wisdom does not come with an expiry date, my friend.

Such books work just like the theoretical lessons you get before going to the lab and actually practicing what you read. This theoretical reading is very helpful in developing a practical understanding of the market.

Remember the scene when Kevin Spacey aka Mr. Frank Underwood says, “I read everything.” He is right. Reading books is important. If you dismiss it by calling Underwood a character of fiction, Bill Gates says he continues to read one book every week. Many successful entrepreneurs go on suggesting books that helped them. Interestingly enough, many corporate companies are encouraging reading of motivational and management literature among their employees to increase their productivity. And that’s what we’re suggesting.

Stephen King says “Books are Uniquely Portable Magic”, each word of that sentence is justified. Let a book wand magic into your thoughts, and gradually reality.

SME Street: An Exclusive Accelerator For Aspiring Entrepreneurs: Jaarvis.

Jaarwis Technology launched Jaarwis Accelerator with RevUp in Courtyard by Marriott, Gurgaon. RevUp is a pre-accelerator course for early stage startups looking to revamp their ideas.[…]

SME Street: An Exclusive Accelerator For Aspiring Entrepreneurs: Jaarvis.

Jaarwis Technology launched Jaarwis Accelerator with RevUp in Courtyard by Marriott, Gurgaon. RevUp is a pre-accelerator course for early stage startups looking to revamp their ideas.[…]

SME Times: Jaarvis Accelerator – An exclusive platform for aspiring entrepreneurs

Jaarwis Technology, a global technology company has announced the launch of Jaarwis Accelerator today with RevUp in Courtyard by Marriott, Gurgaon. RevUp is a pre accelerator course for early stage startups looking to revamp their ideas. […]

SME Times: Jaarvis Accelerator – An exclusive platform for aspiring entrepreneurs

Jaarwis Technology, a global technology company has announced the launch of Jaarwis Accelerator today with RevUp in Courtyard by Marriott, Gurgaon. RevUp is a pre accelerator course for early stage startups looking to revamp their ideas. […]

Times of India: Young techies impress investors at startup meet

Starting January, Gurgaon will witness at least 30 new start-ups kicking off in the area of information technology and e-commerce. Around 35 entrepreneurs met with bankers and venture capitalists in a two-day start-up meet held over the weekend to discuss their ideas that could translate into commercially viable entities. […]