Adding Thought Before Leadership

What do Bill Gates and Steve Jobs have in common?

Besides having game changing ideas that turned them into billionaires, they both were masters of their game. They not only had great ideas, they made us taste them, consume them and crave for them. They took a spark and turned it into a wildfire; an important lesson for every startup.

Bill Gates and Steve Jobs were not only entrepreneurs, they were thought leaders. They were able to inspire and educate a generation through their insights and innovation and their flags keep flying high. Thought leadership is about proving to the world that you are worth your salt.

In this day and age of startup pop-up, it has become imperative to sell your idea, share your best practices, skill-sets etc. Why, you ask? For four reasons, we answer: to let customers know why it’s important or different; why do they need it; what makes you the boss in your field; and why people need to stop, notice and listen to you.

Let’s study why every startup should employ thought leadership as an early marketing strategy:

1. Selling the idea

Thought leadership helps entrepreneurs articulate their ideas for the world, both outside and inside. It’s about selling the idea, engaging in the conversation and involving as many people as possible. Educate your audience about your idea and shape their perception about it.

“If one does not know to which port one is sailing, no wind is favorable.”—Lucius Annaeus Seneca

2. Creating a sense of pride among the employees

Remember that scene from the Jerry Maguire movie when Tom Cruise decides to leave his company and start on his own? He asks if anyone is willing to join him, to which Renee Zellweger agrees. She leaves her job and trusts a man’s dream. That is what we are talking about – people who believe in you, have a crystal clear vision of your idea and are willing to go an extra mile for you.

3. Room for improvisation

Once you have had the conversation started, you can benefit from the feedback of the readers and the users, which gives you an opportunity to rectify your mistakes, change your strategies accordingly and better your product early on (without costing you a dime!).

Mark Zuckerberg, before launching Facebook, built a similar interface in his college. That gave him a fair idea about how his idea would be received in the future and what necessary changes he needs to make. Not to mention the loyal fan base he already had amassed during the time.

4. Establish your credibility

When you share your ideas and voice experiences that resonate with people, it establishes your credibility as an entrepreneur. It also helps you gain respect in your audience and peers. People will not only look up to you for your insights, they will believe in your idea as well.

Infosys, Tata Group, Larsen & Toubro, Google India are some of the most reputable thought leaders in India and are synonymous with trust, sincerity and innovation.

5. Get the media buzzing

Your reputation as a credible entrepreneur, innovator and thinker can also bring you the much desired media exposure. Take Apple for example. Their product launches are legendary: the iPad sold 300,000+ WiFi-only units on launch day. Within three days, the iPhone 4 sold 1.7 million units.

The iPhone 3G sold over a million units on its launch weekend. The media fuels the fire to build a buying frenzy.

6. Business development opportunities

You won’t have investors at your doorstep until you offer value exchange. Make people want to partner with you, work for you and invest their money in you.

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”—Steve Jobs

An Offer You Cannot Refuse: Co-Working Space !

What is ‘Co-Working’? Why is there so much hype around it? What makes it so interesting for early stage startups?  Questions and so many more questions.  Asking questions is easy, finding answers is a different ball game altogether.

The knowledge and experience of your peers and even short, informal interactions around the printer or coffee machine can spark new ideas. It does! Co-working makes it easy to find these answers. That is our definition of Co-working. This is the highlight, this is what creates the hype.

There was a time when consultants, freelancers and entrepreneurs were stuck alone in their home offices or fighting for space at the local coffee shop. Co-working spaces can be usedby anyone, and not just early stage startups, for a very nominal amount of money. Andyes, co-working spaces are definitely a boon for the early stage startups, as startups usually have limited funds that they should use wisely. Thanks to Co-working, all that has changed – and it’s definitely for the better.

We’re sure you’ve heard of co-working. But it’s much more than just resources and a place to do business. It’s a community – and it’s the future of how business is going to be done.

People don’t want to work in tiny cubicles anymore. Working from home can be isolating – and coffee shops can be distracting. But when you co-work, the inspiration goesthrough the roof. You’re surrounded by a ton of passionate people going for a dream.A great Co-working space is a collection of minds inspired by the dreamsthat brought them together. As a member, you benefit from the brand that creates the space, the ethos it aspires to, and the people it attracts. Not only can a great space provide great ideas, but the association could also lend credibility to your otherwise unknown startup.

Amenities available at different Co-working spaces range from free Wi-Fi to coffee to weekly seminars with high-profile guest speakers and shared staff members, such as receptionists. But the unstructured exchanges that take place at the coffee machine are the real deal.

At Jaarvis Accelerator,you not only have access to a spacious Co-working environment but also a multinational corporate environment that will cultivate a sense of professionalism in you and your team. We create a comfortable environment for you and your startup’s need. With all our incubates sitting, chatting, working and learning together, the chances are much higher for your startup to grow and excel. Interesting enough? Then stop waiting and reach us at info@jaarvisaccelerator.com to see how Co-working can help you take off.

This is what you can do build a smooth app, to ultimately better run your business

The future belongs to the mobile and if its a clear expectation of the customer base, it is important for businesses to have a mobile app. If designed correctly, a mobile app is a blessing for both the customers and the businesses as it can provide all the information about the business – including special sales and promotions – right at the fingertips.

Through push notifications, the businesses get direct interaction and can easily remind customers about their products and services. Once a customer downloads the app, it stays as a constant reminder of a brand on their mobile screens, the same mobiles that they use for at least 3-4 hours a day. Just by getting the customers to download their app, businesses can leave a lasting impression by creating brand awareness and recognition through their app.

But what is equally true is that as long as your app isn’t adding some real value to the customer’s life that too in a hassle-free manner, he’ll not think twice before deleting it and making room for a more useful app, most likely that of your competitor.

Because every business today has an app, it is important that yours stand out in terms of functionality, usability and operational convenience. If you are a startup looking to enter the profitable ‘App Club’, below are a few tips that can help you build a smooth app right from the beginning.

Design a Flowmap before a Wireframe

If you begin designing your app without a flowmap, chances are that you will end up having confusing and overlapping user-flow that would hinder logical navigation on your app. The well-thought flowmap will help you build your wireframe or design map in the most reasonable way that will also help the users move smoothly, once they are inside your app.

It will help you place key features where they are visible to your users at the first go instead of them being buried deep inside your app.

Functionality Over Design, Always!

Sometimes it might happen that a designer goes overboard while creating design for a function and that might add a lot of production time for the developer to bring that design to life. Or a designer, in order to see his brilliant new design idea executed, might compromise on the simplicity of a feature. In such cases, it is important that any decision taken is governed by the user-experience of the app.

An innovative design that is leading users confused or increasing the bounce rate of the app is better left unimplemented to prevent complexities in the future.

Keep the App Server Driven

A lot of people might also advise you against this, but then most of them would have been the creators of lousy apps. One of the most basic yet useful lessons that anyone can give you when you build your app is to keep it server driven.

Furthermore, try and keep the API’s small, hence, fast. This will help your app perform better in subpar network conditions. Rather than having one API call transferring a lot of data, it’s better to have multiple server calls transferring smaller amount of data. Also, always ensure that your API’s are secure and no unauthorized usage can be possible.

Keep the Users Busy

Always try and find a way to keep your users engaged with your app, even when the app is loading or processing. Otherwise, a user may just get irritated staring at a blank screen and never come back to your app. Also, try to minimise the loading time of your app itself which might be possible by using lighter/less animation and design elements.

But if you do have to use heavy animation or design elements, make sure you add indicators for users to keep them engaged while the app loads.

Keep it Simple

Simplicity is a very underrated virtue especially in the app world where everybody seems to focus on glamorous design elements to woo the users. While a trendy app, with great design elements and complex features, might just help you set apart from everyone else, it might as well add an unnecessary performance pressure to accommodate to the upkeep and updating of such an app. The best bet is to keep your app simple to use and easy to navigate through.

The most successful kind of apps are those that take the users from the cycle of ‘requirement’ to ‘delivery’ in the shortest possible time with the least amount of thinking effort required on users part. Try to cater to this basic requirement and you will be on the right track.

Integrating Big Data into Startup Ecosystem

Haven’t we heard that numbers are important? Indeed, they are. Big data and analytics substantiate the very fact. Big data refers to the huge reservoir of data collected by companies and third party agencies to measure, track and analyze a wide range of aspects that affect a company’s growth in a multitude of ways. Some examples of the factors that are measured and taken account of are sales, marketing, customer profile/preferences, external factors, current affairs, etc. Huge volumes of data are generated by each of these elements which are analyzed and correlated to forge meaning relations among them. The stats derived from big data are immensely important for entrepreneurs as it helps them understand the factors affecting their business and thus enables them to arrive to more accurate decisions.

Benefits of Big Data

Since the last few years, big data analytics has become an essential requisite to run most businesses. Though startups and young entrepreneurs might not spend much on big data but definitely need to research, study and follow the trend to take their ventures to heights. Here are some advantages of integrating big data into the startup ecosystem:

Better and more accurate decisions
As mentioned before, entrepreneurs can make use of the vast amount of data relevant to their particular business. Not everything in the pool would be relevant. Therefore, they would need to filter the data according to their vertical and specific needs and derive meaning from the data that fits them the best. This will not only widen their understanding of their own domain but will also facilitate better decision making, which in turn will improve operational efficiencies.

Cost reduction
It has been found that big data can be extremely instrumental in augmenting the existing architectures of companies – thereby cutting costs. Additionally, when more accurate decisions are taken, the possibility of incurring losses also gets alleviated. Therefore, with the correct use of analytics startups can be successful in cutting down their operational costs, which is typically one of the biggest challenges for every fresh venture.

Customer insights
The key to climb the growth ladder for any company is to know their customers in entirety. It is the preferences, likes, dislikes, tastes, grievances and insights of customers that a company needs to keep in account to design their products and services. Services created in line with customers’ taste always stand a better chance of succeeding than a product or service created without having a clue of the needs of the target market. Big data is all you need to gain access to the required and relevant information in this regard. Social media is a great tool to acquire and assimilate enormous volumes of customer insights and can be used effectively to collect data for this purpose.

Bottom line

Accessing and channelizing big data for varied purposes is the need of the hour. A business – big or small – must leverage big data to sieve through the barrage of information out there so that they can filter and use only that information that is the most relevant to them.

If you found this write up helpful and would like to know more about how we can help your venture, apply at http://jaarvisaccelerator.com/startup/#apply

 

Online/Offline: Where Would You Rather Be?

The world of technology, internet and social media not only impacts our social behavior, it also determines, to a large extent, how we behave as consumers. Whether you are a small business or a large one, you need a good digital presence. If you fail to adapt to this new era of marketing and communications, you are bound to lose the race to your competitors.

The debate – Digital Marketing vs. Traditional Marketing – continues. With the traditionalists believing that offline marketing attracts genuine customers and is the ‘purer’ form of marketing, no one can argue the influence of Digital Marketing in this internet obsessed age. While Digital Marketing means the promotion of product and services through the electronic medium like internet, social media sites, and mobile application etc, Traditional Marketing is the promotion of product and services through the TV, telephone, printing, broadcast, direct mail etc.

While a good marketing plan should be a blend of both, online and offline marketing could also work independently for your business. Below listed are few differences between the two:

Cost:

Your business can have a strong digital presence for very little cost. In Traditional Marketing, your product would be promoted through ads on papers, magazines, billboards, television, radio etc and requires a lot of money to keep the promotions running.

Tracking:

It is difficult to keep a track of traditional marketing. A lot of time consuming research on how the consumers reacted to your products goes into it. Plus the results are also not instant which makes the research part a little more difficult and also delayed. On the other hand, in digital marketing you can see the results in real time and can adapt very quickly to improve your results. Google Analytics and many email marketing solutions provide good insights on the results front.

Exposure:

Traditional marketing is effective for a target audience. Since you can’t have ads on every billboard, newspaper and magazine, you need to decide the demographic of your product and the geography of your marketing strategy. With Online Marketing, you don’t have the above concerns. A digital campaign can reach an infinite audience. It is also possible to tailor a digital campaign to reach a local audience but it can also be used on the web and reach the entire globe when appropriate.

Engagement:

Digital marketing is a very interactive means of reaching an audience since it makes use of social outlets. There can be plenty of direct contact between the audience and the business which means that the business can get some very valuable consumer feedback. This is one of the biggest drawbacks of traditional marketing – it is very static. There is no way to interact with the audience. You won’t know for a long time if the information that you fed to them was any good or not.

With magazine giant, Newsweek switching to totally digital, it would be interesting to see what the future holds for marketing. Digital or Traditional, one cannot oversee the power of marketing for a business. At Jaarvis Accelerator, we have a team of experts to take your business to new marketing heights. It provides young entrepreneurs a clear vision of their ideas, help build their credibility and brand value and accelerate their product in the market in the shortest possible time. It turns ideas into reality.

For more such startup trivia, visit our website: http://www.jaarvisaccelerator.com

 

Startup Tech Problems

How often do we find a startup website full of bugs or a mobile app that refuses to work well? The answer is pretty often than we would like. The crux of the matter is starting up with a baby venture is a hard cookie. Startup founders and young entrepreneurs often face challenges in getting enough funds as well as vision. These factors usually lead to an array of problems – technology being a prominent one. Technology is a key enabler in the growth of a venture. As a result, if you are a startup entrepreneur, you need to be fully aware and empowered about the different types of technical issues that you might face in the process.

Here are the top three technological challenges faced by budding startups on a given day:

Solutions in the ‘cloud’
Typically most companies used to have inhouse IT departments and support teams for taking care of their technical needs till a few years ago. Though we still find separate IT teams in many companies but a lot of technical needs are met by cloud-based technologies now. Like every modern technology, while cloud solves a multitude of problems in a cost effective manner, it also makes the companies more susceptible to cyber attacks, which becomes a great cause of concern for fledgling entrepreneurs. Therefore, startup founders should be doubly cautious when going for a solution that is cloud-based.

Tailoring to a variety of esthetical needs
For any business, customers usually define what works and what doesn’t. This also falls true in case of websites, software, mobile apps, etc. While one customer might like a feature in your app or website, the other customer might hate it. Now the challenge is to streamline things in such a fashion so that all the parties stay happy with your product. This creates a recurring challenge for the technology teams to continuously adapt to the changing needs of a variety of customers. While updating one’s products and web properties is an ongoing business operation, catering to multiple parties and keeping each one of them happy definitely puts a lot of pressure on tech teams.

Interface is all that matters
User interface is by far one of the most important things when it comes to websites and mobile apps. More often than not, a develop with all his technical prowess wants to create web properties and apps loaded with remarkable features, while a user prefers using something which is simple, uncluttered, devoid of gimmicks yet immensely effective. This is what gives rise to a huge technical challenge as it calls for striking a beautiful balance between technical adeptness and genuine usability for the user. The key is to provide solutions which are both user friendly and effective.

Bottom line

Technology is an essential element when it comes to ascertaining the future of a startup. If done right, it can take a venture to unimaginable heights and vice-versa. Therefore, an entrepreneur should never let their focus stray away from the state of affairs of technology in their company.

If you are a budding entrepreneur looking for expert advice to figure out the right technology stack for your venture, apply to our four-month accelerator program at: http://jaarvisaccelerator.com/startup/#apply

Startup Accelerators – What and Why?

Paintball and roller coasters. Who doesn’t enjoy them? Separately. What if one combines these two super fun and thrilling activities together? Would you enjoy them as much? Or would they be too much to handle? Working for a business accelerator feels exactly like this – playing paintball while on a rollercoaster.

If you think working for a startup is a challenge, try working for an accelerator. You go up, you go down, you go left and you go right, all the while being hit by challenges from all the directions. The ride could be overwhelming at times, but there isn’t a dull moment. It’s ten times the excitement, ten times the energy but ten times the mix-ups and ten times the chaos too. After all it is not easy to manage so many startups from varied verticals of business, all at the same time. Let us see what these magicians do in an accelerators that is increasing their popularity among startups:

One stop shop: Accelerators are an important part of the startup ecosystem today. Along with raining startups, it is also raining accelerators. They are just like any other organizations with all the important departments – tech, marketing, finance, legal, HR etc. The only difference is that each department handles various startups. The teams usually consist of experts who are deft at handling multiple projects. They can juggle FinTech, IoT and Bitcoin startups all at the same time. Along with providing services in all areas of business, accelerators also open doors to investors along with mentors and industry experts who guide you in the right direction.
Interaction with peers: Being a part of an accelerator also gives a startup an opportunity to interact with startups of other verticals. This provides a learning curve like no other as they can watch the growth trajectory of other startups – what they did right or wrong, how were they able to avoid making a mistake or how and what they did to correct their mistake etc.
A thorough resident program: The resident accelerator program aims towards rapid deployment of the product by working intensely on every aspect of business. Right from developing the idea to team building to marketing and finance, the program has it all covered. The program ensures that a startup has all the working conditions to grow and flourish. It helps young entrepreneurs to get a clear vision of their ideas, build their credibility and brand value and accelerate their product in the market in the shortest possible time.
All you dreamers out there, with just an idea to change the world, and no clue how to execute them, accelerators are the shining light at the end of the tunnel. With all the mature component coming together to bring in innovative solutions, accelerators provide the much needed guidance to the newbies in the business world.

At Jaarvis Accelerator, we make sure that your idea is given the right guidance to help it mature to its full potential. It provides young entrepreneurs a clear vision of their ideas, help build their credibility and brand value and accelerate their product in the market in the shortest possible time. It turns ideas into reality.

If you are a startup with a FinTech, Bitcoin or Blockchain Technology, IoT, Argitech and Data Analysis idea and looking for a final, definitive push, Jaarvis Accelerator might just be the place for you.

To build your business, apply for the program here: http://jaarvisaccelerator.com/startup/#apply

How to become loan-worthy?

Funds make business soar. In addition to growth and expansion, funds are necessary even to carry out the everyday operations of running a business. Therefore, one of the universal challenges for startups and small ventures is to acquire enough funds from a variety of sources ranging from investors to creditors, etc. Talking about securing funds, it is always hard for startups to approach and persuade lenders for granting loans. More often than not, banks and money lenders prefer lending to people or organizations that have a successful past record to show. They demand an assurance that they will get their money back, and likely with added returns. Here’s where small ventures and startups struggle the most.

If you are a startup thinking of securing a loan, here are some tips that should help you in making sure that you are worthy of a loan:

Build your vision as well as a business plan
As emphasized in many of our previous blogs, a sound business plan based on a clear vision is always an essential in wooing any party with an intention of putting its money in your business. Your vision for the business and a rough plan to support it for the next couple of years, an in-depth understanding of your business plan, your products or services, its probable demand in the market, its market and competitor analysis are only some of the many things that you need to be clear on before approaching a party for securing loan. This is only the tip of the iceberg as the lender might also be interested in a number of other things like your credentials as owners and the quality of the team you have. So be sure to prepare well before knocking the doors of lenders.

Make sure you have a sparkling credit score to present
Your credit history and current score plays a pivotal role in determining your eligibility for a loan. Your credit score is decided on a variety of factors like whether you pay your bills on time or not, how many credit cards and loans you already have and how are you paying off your debts, whether you have ever defaulted in paying your installments or bills, etc. So before you head to apply for a loan, make sure you have a perfect credit history to present to the lender.

Bolster your bank statement
The lenders would often want to make sure you that you have sufficient money (or equivalent assets) to pay off their debts in future. Most loans would require you to make a down payment of 20 per cent or more. Therefore, you need to save up (either from your own personal capital or previous profits or experiences) in order to convince the lender that you have the required money in bank and that you would be able to pay them off in the near future.

Bottom line

Convincing someone to put their money in your budding business is never a cake walk. It’s immensely tricky to say the least. You, your company, team, experience, image and financial soundness – all will be put under a scanner by the lending party for this purpose. You can make the process a tad bit smoother by following the tips mentioned above.

Jaarvis Accelerator is a pioneer in helping startups at all stages in their journeys. To know how JA can guide you in securing funds for your venture, mail us at socialmedia@jaarvisaccelerator.com or apply to our four-month accelerator program at http://jaarvisaccelerator.com/startup/#apply.

Go the Digital Way!

Your startup is your baby. You want your baby to be loved by everyone, accepted by everyone. How do you do that? You need to get it as much exposure as you can. You need to get it in front of as many people as possible. You need to generate as much anticipation around it for people to stop and look at it. But remember – you need it to garner a healthy curiosity and not be surrounded by a controversy. And you neither want it to die unnoticed. Because, let’s admit it – first impressions are the last impressions, especially in this digital age where every tweet has a life cycle of few hours and everyone is a celebrity for fifteen minutes. This is an age where people have forgotten the meaning of patience and second chances. You slip a little and bam! Your competitor stands in front of you and your customers.

With the help of Digital Marketing you can crack the code of standing out among the millions, reaching out and engaging with your audience and being memorable. Below are the three main ways – if followed carefully and strategically- that can make your business a digital success:

Social Media:

Social Media is one of the most cost effective ways to build your brand. It is a great platform to target your potential customers, engage with them and know their needs. It offers great promotions and customer service opportunities. It is imperative that you know your business and what message you want to put out. Accordingly choose a social media marketing platform – Facebook, Twitter, LinkedIn, Google Plus, Tumblr, Pinterest, and Instagram Marketing to increase your followers . Though you can have a presence on every platform, there are certain platforms that might work better for you than the other depending on your business.

SEO:

If your business has any kind of digital presence (who doesn’t these days?), you need SEO to drive traffic to your website. It helps you increase the quality of your website by making it faster, user friendly and easier to navigate. It increases the visibility and organic traffic to the website. It helps in building trust and credibility and is a tool for free branding. SEO helps in optimizing your website to give you a better ranking. SEO not only gives you new customers, it also determines your popularity. Engaging in SEO means that you are staying competitive, that your brand gets the exposure 24×7 and that you are constantly getting new customers.

Content Marketing:

Creating and sharing content that attracts and converts more and more prospects into customers is very important. The content, though, should be closely related to what you sell. You could have interesting blogs, videos, catchphrases, podcasts etc. 86% of companies today are using content marketing. But less than half are any good at it. Content marketing done right can take your brand from good to great.

Coke’s “Share a Coke” campaign gave everyone an opportunity to personalize their favourite drink. Coke took 150 most common names in Australia and added them to the bottles. The touch of personalization made people feel special and the campaign was an instant hit.

We live in a digital world where everyone has an online presence. Digital Marketing helps you tap into that territory and opens the door to a world of new prospective customers. Jaarvis Accelerator, with its team of Digital Marketing experts can help you generate the much needed online buzz. It provides young entrepreneurs a clear vision of their ideas, help build their credibility and brand value and accelerate their product in the market in the shortest possible time. It turns ideas into reality.

For more such startup trivia, visit our website:

http://www.jaarvisaccelerator.com.

What turns off a VC?

Finding and picking the right startup to invest is a tedious task for VCs and investors. It involves going through a number of interviews, pitch meetings and tests to satisfy the essential strategic criteria set by the investing party. Startups are bombarded with many challenging questions during these tests, the answers to which decide their fate with the investor. There are some specific things (responses by startups or observations by VCs) that particularly bother the investors or infuse them with a feeling of distrust and suspicion. These are the things that turn off a VC. These are also the things that startups should definitely avoid while pitching to an investor.

Here is a list of things that startups should steer clear of while facing a potential investor:

Overestimating the team
There’s nothing wrong in introducing your team or giving the investors a brief on the strengths of your team but to go overboard and showcasing your workforce as better than the rest out there does not leave a great impression on VCs. Boasting of an out-of-the-world team with supernatural skills will only send across a wrong message to VCs and portray you as an ignorant and arrogant entrepreneur. Investors are people who have been there and seen all. So they know how to differentiate between reality and fluff. Therefore, be very careful before showcasing your team to the investor in an over-the-top manner. Also, evade from hiding the instances of rifts within the team, if any. No investor would be likely to put their money in a company which consists of team suffering from internal rifts and strife.

Misleading the investors
Never try to put up a façade or mislead the investors with wrong information – because they will know for sure. Insisting that you have an unearthly idea with no competition in the market will only make the investors question not just the very idea but also your authenticity. Also, insisting on the uniqueness of your product and that it has no competition in the market might also put across an impression that there is no demand at all for your product. Another thing that you should be wary of not doing is presenting a product without any proof of success, or worse –claiming a false success of your product. Distortion of facts and presenting false or misleading information is just what is needed to secure an ouster from an investor’s good books.

Lack of a vision
Needless to say, your business idea or the vision you nurse with respect to your business model is the key to secure investments for your business. If you are unable to make a mark in the VCs’ mind with the relevance of your idea and your overall vision early on in your pitch, then it’s unlikely that you would be able to cut some slack at a later stage. Before you knock the doors of investors, make sure you plan your business model and carve a realistic trajectory for your startup for at least the next couple of years.

Overpricing your business
It all boils down to money in the end. Although estimating the correct worth of a startup is a tricky business, the cost would more or less depend on the company’s or its idea’s potential in the long run and its past record at gaining momentum in the market. More often than not, startups tend to value their company at a much higher price, which can be a big turn off for an investor.

Bottom line

You need to put your best foot forward while wooing an investor. Try to infuse your pitch with positivity and controlled confidence (while not going overboard), and focus strictly on highlighting on your own positives rather than putting down a competitor. Face the VCs with panache and accept their decision gracefully, even if it does not come in your favor. Remember that the investors are watching you even when you are no more in the race. The feedback you receive from them can always come handy in preparing a better pitch for next time. Plus, the way you accept a rejection might also be instrumental in scoring a chance with the same investor sometime in the near future.

If you would like to know more on how to deliver a perfect pitch, apply to our four-month program at http://jaarvisaccelerator.com/startup/#apply.